Why Exhibitions Work
- Exhibitions attract targeted buyers.
- Exhibitions attract decision makers
- Exhibitions serve a variety of purposes for visitors
- Exhibitions provide returns.
Exhibitions are effective because
- 54% of visitors come specifically to see new products and services
- 48% come for information
- 40% to keep up to date with technology
- 15% to make business contacts
CONSUMER SHOWS
Did you know?
- 62% attend for information
- 34% look for new products and services
- 21% have attended the same event before
- 53% plan to attend before the show opens
- 82% of those from out of town or state have travelled specifically to visit the show
- 87% are aged over 25
WHY TRADE SHOWS WORK
Meet the decision makers
- 83% of all visitors to a trade show have the authority to purchase or are a decisive influence in the purchasing decision of the company.
- 72% of trade show visitors intend to make a purchase either at the show or in the near future.
Did you know?
- 46% of people planning to visit a trade show make the decision to attend more than 2 weeks before the show.
- 25% of visitors decided to attend the trade show because they had attended the same event before
- 82% of trade show visitors are aged over 25
- An average expenditure of 9% of companies’ marketing budgets was measured as returning 23% of business.
Information sourced from the EEAA www.eeaa.com.au